Patagonia's mission statement is "We’re in business to save our home planet", and this ethos is something that is rigidly adhered to across the entire manufacturing process and beyond. In the early days Patagonia started out making climbing gear and over the years the company has evolved to become a brand that manufactures some of the finest technical clothing on the market. However, just as impressive as the products is the sustainable way in which the business has grown. Patagonia ensure that the growth of the business does not have any negative impact on the environment. Furthermore they give plenty of money to good causes to ensure that the outdoors will continue to be a place we can all enjoy.